Choose from workshops in

four different publishing tracks: 

Getting Started, The Business of Publishing,

Marketing and PR, and The Craft of Writing. 

Each workshop is $15.

 

Breakfast with Leif Enger and keynote address is $21

Keynote only is $15

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Keynote Presentation:

Leif Enger

Breakfast with Leif and Keynote : 8 a.m. $21

Keynote only:  9 a.m.  $15

Register here

Leif Enger

is the award-winning author of the best selling novels Peace Like a River and So Brave, Young, and Handsome, and Virgil Wander.

Meet and chat with Leif at

a continental breakfast at

8 a.m. before his keynote address, or come just for the keynote at 9 a.m.

Leif will also sign and sell his books at the Book Fair after his keynote.

Saturday Workshops 

Getting Started
When / Where:

Time:  10:30a – 11:30a

Room:   202

When / Where:

Time: 12:30p – 1:30p

Room:  202

Planning Your Work

Maureen Aitken

In this session we will map out writing methods for your current or future projects using strategies lauded by some of our best writers. After studying habits of Walter Mosely, John Steinbeck, and Haruki Murakami, we’ll plan our own schedules and methods for the next three months. We’ll evaluate choices regarding structured outlines, daily writing goals, cramming weekends, and attention to sentences verses story arc. 

 

Maureen Aitken is the recipient of the Foreword Review INDIE Prize (General Fiction, Gold Winner) and the Nilsen Prize for her collection of stories, The Patron Saint of Lost Girls. The collection has earned a Kirkus Star and a Foreword Star. Her work has received a Minnesota State Arts Board’s Artist Initiative Grant, a Loft Mentor Award, a grant from the SASE/Jerome Foundation, and an award from Ireland’s Fish Short Story Prize. Her collection was a finalist for the Minnesota Book Award. Aitken teaches writing at the University of Minnesota. She can be reached through www.maureenaitken.com

Before You Write, You Have to Research

Erin Servias

Even “pantsers” don’t jump into page one completely blind. In order to start writing, you need to have a basic idea of who your characters are, what they’re going to do, and where they’re going to do it. The more details you build from there, the easier it will be for you when you start writing. We’ll discuss brainstorming:

 

      Character: backstory, personality, physical looks, quirks

      Plot: genre, theme, plot formulas, subplots

      Setting: location, time, relationship to characters

 

Then we’ll learn how to get these details on paper and ready for your first draft.

Erin Servais is a book editor, author coach, and founder of Dot and Dash LLC, an author-services company focusing on women author-entrepreneurs. She specializes in women’s fiction, romance, young adult, and business nonfiction and has helped to bring hundreds of titles to publication over her dozen years in the industry. She also leads the Twin Cities Writing Accountability Group and the Solo Entrepreneur Girl Gang, a networking and education group for Minnesota women business owners. She lives in Minneapolis with her two old cats, her odd-shaped dog, and her hockey-playing husband. She writes to her pen pals in her spare time.

The Business of Publishing 
When / Where:

Time: 10:30a –11:30a

Room: 200

Tips for Effective Self-Editing

Connie Anderson

YOU have an amazing idea for a book. Now what should you do? In this session, we will discuss different editing  issues commonly found in our writing.  Learn how to stop making the same mistakes and learn new guidelines/rules.

Connie Anderson has been editing for many years, both books and business materials.  Her job is to protect authors from making mistakes that then appear in print—and to provide clear concise writing. She edits almost every genre of books, but especially enjoys memoirs, books related to the writers job/passion, as well as novels.  www.wordsanddeedsinc.com

When / Where:

Time: 2p – 3p

Room: 202

Staying True to Yourself as a Self-Published Fiction Author

Mark Munger

I'll explore the various paths to becoming an author and why I've taken the path of being self-published. I'll explain my own writing process and the steps I take from concept to idea to researching the idea to putting fingers to keyboard to obtaining feedback to editing to publication to marketing of a novel/short story collection.

Mark Munger has been published in Writer’s Journal, Hermantown Star, Duluth News Tribune,  New World Finn, and other periodicals. His 2nd Finnish American novel, Sukulaiset: The Kindred was a semi-finalist for the 2012 Pirate’s Alley Faulkner Writing Award and was awarded a Finlandia National Association grant in 2014. He has written 10 books, including 6 novels, 1 collection of short fiction, 1 biography, and 2 collections of essays. Mark is a frequent lecturer and workshop leader on writerly topics. Mark is a voracious reader and reviewer of books. www.cloquetriverpress.com

Marketing and PR
When / Where:

Time:  10:30a – 11:30a

Room: 100

Email Marketing for the Indie Author: 

Where do I begin and how do I sustain it?

Susan Stradiotto

Being a successful indie author requires a business mindset. Email marketing is one of the most lucrative ways that you can reach potential readers. In this workshop, we’ll discuss the why’s and the how’s of email marketing for an author.

  1. Why you should be using this powerful marketing tool

  2. The data on why it works

  3. Okay, I’m in, but I don’t have anyone to email. How to get subscribers.

  4. What am I supposed to share once I do have subscribers? How to keep subscribers.

Susan Stradiotto lives in Eden Prairie, Minnesota, where she works diligently on writing either fantasy, romance, or sometimes both. Her stories connect to the human spirit, show people overcoming obstacles, and put a spotlight on strong women.

Susan is also a businesswoman who has twenty-plus years’ worth of experience working in project management, information technology, and digital commerce. In her own authorpreneurship, she’s put many marketing techniques to the test and is eager to share those with others.

When / Where:

Time:  2:00p – 3:00p

Room:  200

When / Where:

Time:  12:30 – 1:30p

Room:  100

Come Out, Come Out Wherever You Are!  How to Be Seen and Heard in the Digital World

Susan Murphy

My workshop will go over what’s needed to be seen by your target audience and to be found by the important search engines. Through current trends, examples and tips I will give attendees a strong foundation to improve their marketing in a way that is personal and useful. I will provide clear guidance on selecting the right platforms and creating and curating content that gets noticed. Time will be allotted for Q & A so attendees can ask targeted questions around what they are struggling with online. 

 

Susan Murphy, The Humane Marketer, gives small business a big presence. Her articles, newsletters, blogs, and website content bring out the human side of business. With over 20 years marketing experience, Susan has assisted businesses and solopreneurs focused on health, the arts, education, consumer goods and more.

She is currently writing  La Casa Su Lago (The House on the Lake), a novel based on her youth in a large Italian family. Writing accomplishments include a successful proposal funding a documentary on Saint Paul’s Summit Hill area. She is a proud mom, actress and marketing mentor to women entrepreneurs through WomenVenture. 

 

When / Where:

Time:  3:30p – 4:30p

Room: 200

How to Build Your Platform as an Author and Get Readers to Want Your Book

Rachel Anderson

Books are published every day, but only a handful of them take off. Why is that? Oftentimes it's because readers are not willing to take a chance on an unknown writer. In this session, find out how to become “known” in the marketplace, no matter what genre you write in, and how to take advantage of the notoriety you establish to sell books. 

 

At this session, attendees will learn specific strategies that work for genres ranging from fiction and nonfiction to self-help, poetry, memoir, sci-fi fantasy and beyond.  This will be an interactive session where writers can get their specific questions answered. Handouts will be provided.

 

Rachel M. Anderson is the founder of RMA Publicity, a PR and Marketing Consulting Firm based in the Twin Cities that services clients across the country. Since the company’s founding in 2009, Marketing & PR Consultant/Publicist Rachel M. Anderson has helped more than 200 authors build their platforms and establish themselves in the marketplace. She has also secured more than 2,500 media placements for clients, including HARRY, USA Today, Reader’s Digest, ABC News, AP, Coast to Coast with George Noury, Canoe & Kayak, Outside, Speed, Today’s Parent, and television stations, newspapers and radio stations in major markets throughout the United States. Before starting her company, Rachel spent 15 years working as a major market television news producer. She also has experience as a corporate marketer, and as a publisher. Sigma’s Bookshelf, the traditional book publishing company she founded with her son, has published more than a dozen teen-authored books to date. 

How to Sell Your Book and Have Fun, Too

Joy Riggs

Whether you’re backed by a large publisher, a small press, or are self-published, you’ll need to do some of your own publicity and marketing to get your book into the hands of readers. Why not have fun doing it? Learn practical tips for identifying potential audiences, engaging with readers, and navigating the ever-changing literary marketplace. Topics will include the use of social media and other media; the hows and whys of building an author platform; and the importance of being a good literary citizen.

Joy Riggs is the author of Crackerjack Bands and Hometown Boosters: The Story of a Minnesota Music Man (Nodin Press, 2019). She specializes in writing about history, travel, and parenting. Her award-winning columns, essays, and articles have appeared in numerous publications, including the Star Tribune, Minnesota Parent, Minnesota Monthly, and the Des Moines Register. She lives in Northfield, Minnesota. For more of her writing, visit www.joyriggs.com.

The Craft of Writing
When / Where:

Time:  12:30p – 1:30p

Room: 200

Writing for Children

Lynn Garthwaite

This workshop will help guide you in your aspiration to write children’s books. Whether you’re writing picture books or chapter books, we'll cover the importance of characters, structure, word count, and how to attract the attention of a publisher or agent. Should you rhyme? Illustrate? Self-publish? We’ll get you started. 

Lynn Garthwaite is the author of eight books, seven of which are for children. She is a member of the Society for Children’s Book Writers and Illustrators and an instructor on writing for Bloomington Community Ed.

When / Where:

Time:  2p  – 3p

Room: 100

Bring Your Fantasy World Alive— Ways to win reader loyalty to your world

Susan Stradiotta

Your job as a writer is to make the world and the characters come alive. How do you do that without telling the reader all the details up front? This workshop focuses on ways to build your world naturally and weave it in with your story so that people don’t even know you’re doing it.  It offers ideas on keeping your reader engaged and thinking, “That’s so cool!”

Through examples, tools, and a hands-on writing, this session demonstrates worldbuilding techniques to elevate your fantasy and keep your readers loyal to the world you’ve spent so much time creating.

Susan Stradiotto lives in Eden Prairie, Minnesota, where she works diligently on writing either fantasy, romance, or sometimes both. Her stories connect to the human spirit, show people overcoming obstacles, and put a spotlight on strong women.

Susan is also a businesswoman who has twenty-plus years’ worth of experience working in project management, information technology, and digital commerce. In her own authorpreneurship, she’s put many marketing techniques to the test and is eager to share those with others.

When / Where:

Time:  3:30p-4:30p

Room: 100

How "Home" Shapes Character

Maureen Aitken

This workshop will focus on how the idea of home creates a dramatic need for your characters. What are the stresses, family obligations, and old wounds that drive characters to act bravely or fail miserably? How does it inspire character or haunt them for life? By considering the writing of Manuel Muñoz, John Cheever, and Alice Munro, we’ll discuss how family and home form and inform story. Using these strategies we will free write to bring out the best in direction, tone, and voice. 

Maureen Aitken is the recipient of the Foreword Review INDIE Prize (General Fiction, Gold Winner) and the Nilsen Prize for her collection of stories, The Patron Saint of Lost Girls. The collection has earned a Kirkus Star and a Foreword Star. Her work has received a Minnesota State Arts Board’s Artist Initiative Grant, a Loft Mentor Award, a grant from the SASE/Jerome Foundation, and an award from Ireland’s Fish Short Story Prize. Her collection was a finalist for the Minnesota Book Award. Aitken teaches writing at the University of Minnesota. She can be reached through www.maureenaitken.com

When / Where:

Time:  3:30 – 4:30p

Room: 202

10 Clues to Writing Mysteries

Julie Holmes

Genre fiction has many “rules”, but mysteries, which can include everything from police procedurals to cozies, have their own take on those rules. We will review 10 guidelines, in no particular order, that are important to remember when writing your next whodunit. 

A writer since elementary school, Julie Holmes has written eight mystery manuscripts. Murder in Plane Sight was the recipient of the IAN 2019 Outstanding Mystery of the Year award, She has participated in Christine DeSmet’s Master Novel Writing Class. Through the years Julie has learned a great deal about how to create a good mystery, and likes to share with other writers the things she’s learned on her journey.

© 2016 – 2020 Rosemount Area Arts Council  and Friends of Robert Trail Library

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